Gamasutra GDC: Surviving High School And Why iPhone Games 'Need' Microtransactions Gamasutra His bosses thought that the dev team wanted to give away too much content for free. On the other hand, EA execs wanted to sell each episode for 99 cents …

The rest is here:ÂÂ
GDC: Surviving High School And Why iPhone Games ‘Need’ Microtransactions – Gamasutra