Monthly Archives: November 2009

So last week the New York Times Magazine published a piece called “Against Camel Case” which argues that intercapped product names like iPhone and TiVo are “medieval,” because they harken back to a time in which people mostly read aloud, slowly sounding out each word as they tried to understand them. Proper word spacing, says the Times , “eventually made possible phenomena like irony, pornography and freedom of conscience.” That’s sort of a crazy coincidence — while we’re not so sure word spacing and porn have anything to do with each other, we did just re-do our style guide when we launched our jazzy new redesign , and we actually thought long and hard about how to handle intercapped, all-capped, and otherwise non-standard product names. Continue reading →